Campaigns

Advertisers may want to run different advertising campaigns for different reasons. They may be long standing campaigns that are targeted at low cost, otherwise unused inventory; or they may be short lived, highly targeted, specific-purpose campaigns. Whatever the advertiser’s reasons, a campaign in Ads4WiFi groups the related banners for that purpose together, and allows the banners to share a set of common properties, such as the campaign start and end dates (if they have these), how the campaign priority should be calculated to meet the delivery requirements, and certain delivery restrictions.

Advertiser: Select the advertiser this Campaign applies to.

Campaign Name: Enter the desired name for the Campaign

Dates: Set the Start and End date for the Campaign. You can click the green unlimited button to set the end date to unlimited.

Impression: The number of views this campaign should allow.

Clicks: The number of clicks this campaign should allow.

Priority:

Normal: The default campaign type. Normal campaigns have lots of different delivery options, and you should ideally always have at least one Normal campaign linked to every AdSpace to ensure that there is always something to show. Use Normal campaigns to display house banners, ad-network banners, or even direct advertising that has been sold, but where there is not a time-critical performance requirement for the campaign to adhere to.
Contract: Contract campaigns are for smoothly delivering the impressions required to achieve a specified time-critical performance requirement. That is, Contract campaigns are for when an advertiser has paid specifically to have a given number of impressions, clicks and/or conversions to be achieved either between two dates, or per day.
Exclusive: Exclusive campaigns are a special campaign type specifically to override (take priority over) Normal and Contract campaigns. Override campaigns are generally used with specific targeting and/or capping rules to ensure that the campaign banners are always displayed in certain locations, to certain users, and perhaps a certain number of times, as part of a specific promotion. Keep in mind that this type of campaign will OVERRIDE all other campaigns on an AdSpace.

Weight: A campaign “weight” will determine the priority that a campaign will get compared to other similar campaigns assigned to the same AdSpace:
Normal Campaign: Here’s how it works when a Normal campaign type is selected, in relation to other Normal campaigns. Campaigns with a higher weight will be prioritized first; so, if there are two Normal campaigns competing for the same AdSpace one with weight 1, and one with weight 2, then the campaign with weight 2 will “win” two out of three times, and take the inventory in preference to the campaign with weight 1; but one in three times, the campaign with weight 1 will win and take inventory in preference to the campaign with weight 2. That is, when there are two Remnant campaigns competing for the same inventory, one campaign with weight 1, and one with weight 2, then the campaign with weight 1 will get 1/3 of the inventory, and the campaign with weight 2 will get 2/3 of the inventory. Alternatively, if there were two Normal campaigns with equal weight competing for the same AdSpaces, then they would share the inventory 50/50. Please note that the campaign weight for a Normal campaign is different from the campaign weight for an Exclusive campaign. Although the fields are named and appear the same, Contract and Exclusive campaigns, by their nature, always take priority over Normal campaigns; so, an Exclusive campaign with weight 1 would always take precedence over a Normal campaign with weight 2 (even though the Normal campaign has a higher weight number, because the Exclusive campaign type is more important than the Normal campaign type).

Overlay: Checkbox to enable Adspace overlay.

Timer: Set the amount of seconds the campaign should be displayed.

Getting Started -Adding a Campaign (Video)