Summary: this report shows specific activity related to Banner images (Creatives).
This is a great report to show which creatives are preforming better than others.
Banner Name: This is the name of the banner. By clicking the plus it will expand to display all of the Ad spaces that the banner is displayed on. This allows you to compare performance between different Ad spaces.
Campaign Name: This is the name of the campaign that the banner is associated with.
Impressions: Total number of times the banner has been displayed through an Ad Space during the selected time period.
Clicks: The number of clicks the banner has received during the selected time period.
CTR: The click through rate in percentage for the banner during the selected time period. This is calculated by dividing the number of clicks by impressions.